Hello World. Two more beautiful words never spoken. Bill Gates


Bill Gates’ Twitter

Replacing Commercials with Sponsored Content

Old media and new media alike are suffering from a lack of advertising money. It’s not just the economy. It’s things like Tivo, and the Internet, VOD, Xbox,YouTube, and Hulu – all the wonderful new tools that give consumer’s content and entertainment on demand but have left advertisers out in the cold, unable to reach key eyeballs.

Here’s an idea. How about we eliminate “commercials” all together and replace it with sponsored content spots. What’s the difference between a commercial and a sponsored content spot? Glad you asked. For the purposes of this post:

A commercial pounds someone over the head with marketing and brand messaging. (You know those traditional :30 to 1:00 long annoying car commercials that all look the same nowadays? Or those un-funny insurance commercials that just remind us how much we hate spending any money on auto insurance?)

Sponsored content spot, for the purpose of my discussion in this blog with myself, provides content that consumers find interesting, useful, and engaging via product placement, info-mercials, etc.

(Yes, technically, it’s still a commercial.)

For example, The Biggest Loser provides “Trainer’s Tips” at two different intervals throughout the show. Generally, Jillian or Bob (the show’s in-house trainers) give tips on lowering caloric intake, for instance, or using steps to get exercise while on vacation. Smart. It causes the viewer to linger on the show and segues into the “real” commercials. I don’t feel like such a fat ass while watching the show, even if I’m eating Starbursts. Actually, I even got up and got a glass of water and did some squats as a result of Bob’s urging. (I felt pretty darn good about that.)

While the shows Extra Gum commercials and Brita Water filter product placements are obviously contrived and slightly annoying, I personally don’t fast forward through them because, HEY! They’re actually providing some useful information to me in the sponsored spot! He cares. Bob cares about me!

Last week on 30 Rock, Cisco sponsored a product placement spot of its new TelePresence. Luckily, the show is so darn funny, well written, and well played by Alec Baldwin that viewers actually get a kick out of it. Clever IMHO – as the kids say. And I’m totally gonna get one of those TelePresence’s and give them out for Christmas gifts, too. (“You get a TelePresence, and YOU get a TelePresence!”)

You’ll find many networks (like Bravo) that have started using mini-segments mid-commercial that trick the fast-forwarding Tivo user into pausing :30 sooner than when the show actual starts up again. But, that is just annoying.

I would mind these sponsored spots even less if I didn’t also have to watch fast-forward through “real” commercials as well. Ditch the commercials all together and just provide spots with useful information or entertainment. But don’t make us watch both.

This Week’s Icky Interaction Award goes to Citibank

This week’s “ICKY INTERACTION AWARD” goes to Citibank for sending 91-year-old Anita Holaday a letter indicating her credit card interest rate was now 30%. Holy disgusting capitalistic disgusting greedy ungrateful did-I-mention-disgusting behavior, bat man!

This is happening to many Americans and the catch here is: The more the banks raise interest rates on people who are in debt, the more bankruptcies will be filed, the more legal fees the banks and people will incur, the more the DEBT WILL NEVER BE PAID OFF! How about setting up a reasonable payment plan and recouping some of your money with integrity, Citibank?

ICK!!!

“One recipient of new credit card terms is Anita Holaday, a 91-year-old in Florida, who received a letter last month from Citibank announcing that her new interest rate was 29.99 percent, an increase of 10 percentage points.”

via Banks Put Squeeze on Customers Ahead of New Credit Rules – NYTimes.com.

Using Twitter Lists to support your GTD Areas of Focus

Left Brain vs. Right Brain

Left Brain vs. Right Brain

Because Twitter can be such a huge time suck, the “Project Manager” side of my brain is always trying to find some redeeming qualities in it. Here’s its latest idea:

Use the new Twitter Lists feature to organize tweets into your Areas of Focus.

(If you’re new to David Allen’s Getting Things Done or GTD, “‘Areas of Focus’ would be a high-level checklist of all the areas in life and work that you want to keep your eye on, ensuring that you are doing what you need to be doing to maintain them at your standards. E.g. health, relationships, career, finances, creative expression, etc.” See David Allen Company website to learn more.) You want to check-in regularly on your Areas of Focus and make sure they are plugging along according to your own personal standards for each one.

Here’s how to use Twitter to support your Areas of Focus:

1) If you haven’t yet, read David Allen’s book Getting Things Done

2) Then, create your Areas of Focus list for both home and work. If you work in web development, for example, an Area of Focus for you may be “continuing technology education” or simply “technology”.

3) On the Twitter website, set-up your lists to match your Areas of Focus.  Continuing with the technology example, you could set-up a list and call it “technology”. (You could also break this area of focus down even further if you prefer into things like, “web design”, “tech company news”, “programming”, “linux”, “gadgets”.)

4) Now, begin adding people to the lists that mainly talk about that subject. For example, I have a list called “Financial-Money“. I simply did a web search for “finance news” on Twitter, scanned the resulting recent Tweets, and if I liked them, added them to that particular list. You could also just do a Twitter search for key terms and hashtags. If you’re a GTDer already, you could create your own GTD follow list or simply follow my “GTD” list. (If you’re short for time and/or just don’t follow a lot of people on Twitter yet, simply go to Twitter.com, find people you admire, and simply follow their lists that correspond to your Areas of Focus.)

5) Not all Areas of Focus will match up to a Twitter list. You won’t necessarily make one for “Family Time”, but you definitely could! There are a lot of Tweeters that tweet tips and ideas for family projects, craft projects, places to go, and family vacations to take. You could definitely create a list for “spirituality” and follow people that inspire you and share some of your spiritual beliefs.

Here are my lists that generally match an area of my focus:

Would love to hear if you use these tips yourself and if you create lists of your own, let me know so I can follow you, too. My right brain thanks you.

Design Thinkers: Welcome to the Modern Renaissance

I think it’s interesting that the smaller our world becomes through the Internet and travel accessibility, the more we see “integrative” disciplines in every field.  For instance, integrative therapy such as East-West psychology, integrative and holistic medicine, and now “integrative thinkers” in the business world. Gone are the days of specializing in one field. Today, to be successful in business you need to be multi-disciplined, creative, design-oriented, and open-minded. Welcome to the Modern Renaissance.

Are you an integrative thinker? Check out Reinventing the MBA: 4 Reasons to Mix Business With Design Thinking | Innovation | Fast Company.

New Technology: Personal Energy Generators

PEG Personal Energy GeneratorA couple months ago, I had one of those ideas that made a lot of sense in my head, but that I could not support with any scientific reality because, well, I’m not a scientist.  I wondered if there was some way to harness and store the natural energy we create while walking around town into some sort of device or storage system. I swear I really did think this. Lo and behold, now there is!

It’s called PEG or Personal Energy Generator. “Just place the PEG in your backpack, briefcase, or handbag, and plug it into your iPod, cell phone, or GPS. As you walk, the PEG harvests the kinetic energy that you’re already generating and converts it into usable power for recharging your handheld electronic devices.”

The device generates usable power equivalent to plugging your handheld into a wall outlet. It doesn’t require recharging — all the power comes from kinetic energy created by YOU while you walk. The device costs $149 and you can pre-order it now.

Quite simply — brilliant! This gets me excited about the possibilities of technology again.

http://www.greennpower.com/personalenergy

64 Things Every Geek Should Know – LaptopLogic.com

Great list of things you need to know in order to qualify as a tech geek. Among the creepiest (and potentially illegal):

#6 – Find a Users IP Address on AIM

#22 – How to Hotwire a Car

#45 – How to Hack a Pop Machine

64 Things Every Geek Should Know – LaptopLogic.com.

What Are You Doing? #Skittles – Digits

The new Skittles.com is ingenous imho. It links to their Flickr, YouTube, Facebook, and Twitter accounts. A great way to put the interaction  and ownership of the brand into the hands of the consumers.

Congratulations Skittles and Agency.com

What Are You Doing? #Skittles – Digits.

7 Weaknesses Every Web Developer Can Turn Into Superhero Strengths

As a Web Developer myself, I get angry when I see professional Web Developers act like jerks and know it alls. It makes us look bad and it creates a hostile work environment. And usually it doesn’t work for too long. I myself have witnessed projects get off schedule, companies go under, and valuable networking relationships lost due in part to Web Developers Behaving Badly.

I’ve been around long enough to know that just because a company is after you today, doesn’t mean they’ll be after you tomorrow.  So, do yourself (and the profession) a favor and start taking your work more seriously. Note: Not all web developers do all these things. I have also worked with wonderful web developers who take their work seriously, are great communicators, and behave completely professionally.

So here they are, 7 weaknesses every web developer can (and should!) turn into superhero strengths:

1) Being overly involved in everything computer. Web developers often wear many hats, not only writing code but also designing databases & managing massive amounts of business critical data, managing network configurations & security, overseeing web vulnerability issues, fixing random bugs, not to mention answering “dumb” questions from management, consulting on business issues from a technologist’s perspective, giving unsolicited input on content, and coding (or fixing) UI stuff. In a lot of companies, web developers are not just coders; they become the jack-of-all-trades and are generally involved with anything in the company having to do with technology (and then some).

Superhero Strength: Learn to prioritize AND learn how to communicate and kindly say no. If you are doing your job properly (meaning you are working in all phases of development as well as designing, framing, modeling, communicating, prioritizing, learning, etc.) you do not have enough time to consult on the company’s phone system. If you are required to do so by your boss, be sure to kindly communicate that projects are being put on hold while you teach the office manager something they could learn from a quick technical support call. However, realize that part of your job is effective communication and work with a mentor, manager or team member to set professional and reasonable boundaries. Admitting the need for boundaries is the first step. Read More »

Microsoft to laid-off workers: Give us back our money | Between the Lines | ZDNet.com

This week’s “ICKY INTERACTION AWARD” goes to Microsoft for treating hard-working employees like crap. They might as well be Jerry Maguire screaming SHOW ME THE MONEY! Whatever happened to a nice watch when you leave a company? Nowadays, every single employee at any company needs to know how to protect themself from the place they spend most of their time. Not good for productivity. Not good for a sense of security. Not good. BIG BOO on this one, Microsoft.

Microsoft to laid-off workers: Give us back our money | Between the Lines | ZDNet.com.